Skip to main content


Table 1 Theme types

From: A multimodal discourse analysis of the textual and logical relations in marketing texts written by international undergraduate students

Topical theme Participant
Interpersonal theme Vocatives (e.g., John!, Madam!, …)
Modal or comment adjuncts (e.g., surely, probably, usually, …)
Finite elements (e.g., modal auxiliaries, ‘be’ auxiliary, …)
WH-question words (e.g., why, who, what, where, how)
Textual theme Continuatives (e.g., well, yeah, …)
Conjunctions (e.g., and, or, but)
Conjunctive adjuncts (e.g., then, therefore, because, although, …)
Wh-relatives (e.g., which, who, …)