A multimodal discourse analysis of the textual and logical relations in marketing texts written by international undergraduate students

Table 4 Examples of theme reiteration pattern in the two data sets

	Text No.	Theme			Rheme
	Text No.	Textual	Interpersonal	Topical
Students	Nura			Alec price strategy	is to produce high safety vehicles…
				The other strategy	is to counter balance with product development.
	Hind			The company	can research and develop our product to increase the customer satisfaction.
				Our company	will develop the capacity of technology in the style and safety features in our vehicle.
				Amazing car	has strong competitive force in the vehicle market,
	Zohoy			Currently our total corporate advertising budget	is $164 million,
	Zohoy	but		the budget	will increase in each period after our company upgrade our cars.
Tutor	Text 1			These active consumers	represent a demographic group of well-educated and successful individuals;
	Text 1			they	are single or married and raising families.
	Text 2			Canterbury Renovations understand that the internet	is a powerful marketing tool
		so		they	are creating a website as an electronic brochure.