A multimodal discourse analysis of the textual and logical relations in marketing texts written by international undergraduate students

Table 5 Examples of linear Theme pattern in the two data sets

	Text No.	Theme			Rheme
	Text No.	Textual	Interpersonal	Topical
Students	Nura			Our firm dealer rating of 63	is low compared to competitors as firm C,
	Nura			which	has the highest rate of 69,
	Hind			Alfa car	has achieved some advantages in excess of competitors
				which	are creating a different point
				that	relates to the company.
	Zohoy	Therefore,		Estruck	will focus on the 1T segment
				which	consists of Value Seekers.
				Materials cost and labour cost	are predicted to increase in period 6,
				which	will increase the production cost
		and			decrease net income
Tutor	Text 1	At the beginning,			there would be ten new logos and five new slogans;
				more	would be added later.
				The firm has not yet determined whether it	would be beneficial to sell through a major national chain such as REI or Bass Pro Shops,
		as		these outlets	could be considered competitors.
	Text 2			Canterbury renovations staff	will all wear a work shirt with the business logo on the left pocket.
				This	will identify them as part of Canterbury Renovations
				Canterbury Renovations	provides materials such as timber, tiles, paint and plaster as part of their renovations services.
				All of the materials selected	will be of the best available quality suitable for the purpose.